Unit Operations and Concept Refinement
Goal: Improvement of operations, development of a refined formula to reach expanded demographics/sales and continued brand refinement in local markets
Every operator must explore new customer bases. We provide concrete suggestions to expand the brand's appeal to an expanded demographic mix.
A well-crafted and executed strategy of refining and clearly demonstrating an improved customer experience, with specific operational and infrastructure improvements, formulas of consistency will be provided-- ones that will reinforce your existing base while allowing for an expanded customer base to be developed. Key elements of this strategy will include the following:
- External unit perceptions/signage
- Review of internal decor; lighting, music, color schemes, furnishings and fixtures
- Staff; uniforms, appearance, familiarity with welcoming protocols
- Merchandizing and presentation
- Signature item merchandizing
- Overall ambience and experience (from mystery shops)
- From the above, creation of a distinct "experience" template that becomes a formula for an expected and reliable customer experience to attract added concept demographic depth.
- For more information:
- www.conceptbrandinggroup.com
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- info@conceptbrandinggroup.com