who we are
Concept Branding Group is a nationally recognized marketing and consulting firm specializing in restaurant, hospitality and retail operations. We look at your world with a fresh, informed, unvarnished and imaginative point-of-view to create new perspectives and identify opportunities for businesses of all sizes and specialties. Whether you are just starting out with your life’s dream, looking for answers to complex challenges or seeking new ways to address a changing demographic; our comprehensive range of services are tailored to meet your exact needs and budget.

the new economy
More than ever today’s owners and managers are faced with challenges that influence every aspect of their success. Escalations in cost and competition threaten efficiencies while regulatory issues, economic uncertainty and the effects of maturing market segments work to lower head counts and reduce check averages. Costs spiral up while revenues go down. What have you done to better align your business with the realities of the new economy? Most restaurateurs operate so close to their businesses that their guest’s perspectives often differ greatly from their own. Restaurant tune-up provides owners and management with a fresh set of experienced eyes.

our process
Over 175 years of collective restaurant management experience is drawn upon in crafting a comprehensive marketing and operational review. We reveal possibilities that improve awareness and elevate expectations. Ultimately, we inspire alliances and uncover new avenues for growth by creating powerful strategies and innovative solutions that improve revenue and develop brand integrity.

tune-up your profits
Business climates are constantly in flux. Even successful operators need to periodically evaluate their market fitness. Restaurant tune-up provides real intelligence on operational systems and the environmental influences that affect them. Our package is priced to assist operators who need help fast to stay ahead of challenging economies. The complete package consists of:

           – Individualized competitive analysis with demographic study
           – Mystery shopping service and report
           – Review of financial position and recommendations
           – Menu analysis including style, structure and substantive review
           – Staff interviews
           – Exit reporting and presentation

for more information
Contact us at info@conceptbrandinggroup.com.

Concept Branding Group specializes in examining, refining and expanding brands for start-ups, small and large businesses, trade associations, and non-profit organizations. With more than 175 years of combined expertise, our firm works with forward-thinking clients, entrepreneurs, business leaders and their teams to unleash their full brand potential. www.conceptbrandinggroup.com